This website has been archived and is no longer updated.

The content featured is no longer current and is being made available to the general public for research and historical information purposes only.


Powerhouse Museum - Home


Back


 
AVID
Refugee tagging

In 1991 a United States company called American Veterinary Identification Devices, or AVID for short, came out with a new way of tagging pets. Before that, pets like cats and dogs could be given collars with metal or plastic tags showing their name and their owner's phone number. But collars sometimes get lost, or taken off. In some places including NSW pets had a tattoo put in their ear when they were desexed. Cats or dogs that were found with a tattoo were kept for longer before being put down, because they were obviously pets. But some people still worried about their pets, even with a tattoo and a collar.

AVID came up with a high-tech answer.

AVID technology
AVID technology involves a microchip about the size of a grain of rice. Each microchip is a read-only device that has a unique number. This chip is placed under the animal's skin. It is injected under the skin using a syringe that looks very large. It has to be big because the needle has to fit the chip inside it. But the makers say it doesn't hurt the animal. Vets pick a spot where the animal's skin is loose, for example at the back of a cat's neck. The syringe goes through the skin, but it doesn't touch the muscle under the skin. The chip then gets injected so that it sits between the muscle and the skin. If you run your hand over the animal you can feel a tiny lump, that's the chip.

The next part of the technology is the microchip reader. This is a hand-held scanner that the vet can point at the animal near the chip. Although it can't touch the chip through the skin, it can still read the number on the chip. There's a readout on the back of the microchip reader that shows the number on the chip. You can also plug the reader straight into a computer.

Because the microchip reader reads the chip without actually touching it, it is called Remote Frequency Identification, or RF-ID for short. Click here for more information about the chip and reader.

Central database
The idea is that there's a central database that lists animals and their RF-ID number. If your pet goes missing, wherever it turns up a vet can scan the chip and read the number. They can log into the centralised database and enter the number straight from the microchip reader. That will tell them the owner's name and phone number, and they can just ring the owner and tell them they've got their pet.

The AVID technology is an information system that keeps records on individual animals, and allows those animals to be identified and linked up with other information about them, like who owns them.

The Powerhouse Museum in Sydney has a display of AVID technology [PH materials] as part of its Cyberworlds: computers and connectiions exhibition.

AVID technology was invented to help find lost pets, and it works really well. But an information system that good wouldn't stop there. Some people looked at this technology and decided it could be used with people instead of animals. The United States armed forces use AVID technology as part of their information system called DMPITS. The microchip isn't injected under a person's skin. Instead, they seal it inside a plastic wristband. But apart from that, it works in exactly the same way as with pets.

Whether it's used with animals or with people, AVID technology is information technology that is used as part of a control system.

Want to know all about microchips used for identification? Here's a great place to start.

Activity
Identify issues of ownership, accuracy, security and privacy of information that would apply to AVID technology.

Discuss the ethical considerations for organisations choosing to use AVID technology.

HSC technology syllabses support - HOME spacer Refugee tagging